Rachel DeMita Reportedly Parts Ways with Big3 After Promoting Caitlin Clark

LOS ANGELES — Rachel DeMita, a former college basketball player turned popular sports influencer, has reportedly exited her courtside reporting role with the Big3 basketball league — and the timing has raised eyebrows.

According to a report by Front Office Sports, DeMita’s departure from the league co-founded by Ice Cube comes just days after she posted highlights of WNBA sensation Caitlin Clark to her social media. The post, shared during her Big3 coverage, was seen by league insiders as a breach of loyalty to the Big3, which positions itself as an alternative to traditional basketball leagues, including the WNBA.

While no official statement has been made by either DeMita or the Big3, sources close to the situation say her promotion of Clark was the “final straw” in what appears to have been a growing disconnect between DeMita and the league’s leadership.

A Viral Moment — And Its Fallout

On Saturday night, while covering Big3 action, DeMita posted a video of Caitlin Clark sinking a deep three-pointer in an Indiana Fever game with the caption: “for those who questioned the hype.”

The clip instantly gained traction, earning thousands of likes and shares across X (formerly Twitter), and once again elevating Clark’s already-explosive presence in the basketball world. But behind the scenes, that simple post reportedly triggered waves of frustration within the Big3.

“Big3 sees itself as a brand that thrives on building its own stars,” one league insider told Front Office Sports. “To use your Big3 platform to boost the WNBA — especially one of its biggest stars — rubbed a lot of people the wrong way.”

DeMita had only joined the Big3 in June 2024 but quickly became one of its most visible media figures. Known for her blend of basketball knowledge and massive social media presence — she boasts over one million Instagram followers — she brought attention to the league through vlogs, courtside interviews, and behind-the-scenes content.

A Strong Voice for Women’s Basketball

DeMita’s support for Caitlin Clark isn’t new. On May 3, she attended a Fever game in Indiana and posted a photo of herself in Clark’s No. 22 jersey with the caption: “oh it’s going to be a fun season.” Throughout the past year, DeMita has consistently voiced her admiration for Clark’s talent and impact on women’s basketball.

That admiration may have collided with the Big3’s interests. Though the Big3 includes male former NBA players and positions itself as innovative, its leaders have been vocal about what they see as a lack of media attention toward their product compared to the rising buzz around Clark and the WNBA.

This context makes DeMita’s high-profile support of Clark — especially during a Big3 broadcast — more than just a shoutout. To some league insiders, it felt like a betrayal.

Engagement and Influence

Beyond the basketball court, DeMita’s personal life has also been in the spotlight. She is engaged to former NBA forward Andre Roberson, who played for the Oklahoma City Thunder and Brooklyn Nets. The couple announced their engagement in December 2024, after nearly six years of dating.

Together, they represent a modern sports power couple — blending professional athletic experience with media savvy and social influence. Their reach across platforms is significant, and it’s likely that DeMita’s coverage of Clark reached a much broader audience than a typical WNBA clip might.

Caitlin Clark at the Center of Controversy — Again

DeMita’s post came amid another heated moment in Clark’s WNBA career. During a recent matchup between the Indiana Fever and Connecticut Sun, Clark was involved in a physical altercation that left fans and analysts outraged.

After a hard foul by Sun guard Jacy Sheldon, Clark reacted in frustration — prompting Sheldon’s teammate Marina Mabrey to aggressively shove her to the floor. The incident quickly went viral, with many calling for Mabrey’s ejection. However, she remained in the game, receiving only a technical foul.

The WNBA later acknowledged officiating errors. ESPN’s Alexa Philippou reported that Mabrey’s foul had been retroactively upgraded to a flagrant 2 — a penalty that would have warranted immediate ejection had it been called correctly during the game.

Fever forward Sophie Cunningham was also fined for a retaliatory foul against Sheldon in the closing seconds of the contest. After the final-minute steal, Cunningham wrapped her arms around Sheldon’s head in what appeared to be a clear act of retribution. A brief scuffle broke out involving players from both teams, resulting in the ejections of Cunningham, Sheldon, and Sun veteran Lindsay Allen.

The episode further fueled ongoing discussions around Clark’s treatment in the league, with fans and commentators divided over whether the rookie phenom is being unfairly targeted — or simply being welcomed to the physical realities of professional basketball.

What’s Next for DeMita?

As of now, DeMita has not publicly commented on her reported exit from the Big3, but her fans have shown strong support online. Many praised her for staying true to her admiration of Clark and continuing to elevate the women’s game, regardless of professional consequences.

“She’s not just a reporter, she’s a fan — and she’s allowed to celebrate greatness,” one user wrote on X.

Others see the move as emblematic of a larger cultural shift. The line between influencer and journalist continues to blur, especially in sports, where personality and passion often drive audience engagement more than neutrality.

Whether or not DeMita rejoins the WNBA media fold — or even works directly with Clark in the future — remains to be seen. But her moment of “choosing Clark” has made clear where her loyalties lie in the current basketball boom.

And for many fans of women’s sports, that’s exactly the kind of loyalty they want to see more of.