Pete Wicks Crowned New Face of Dog-Themed Primetime TV Amid Comparisons to Paul O’Grady

Pete Wicks, the former “Ultimate Bad Boy” of reality TV and a familiar face from The Only Way Is Essex (TOWIE), has officially been confirmed as the new host of a major primetime dog-themed television series, sending shockwaves through fans and television critics alike. The news, which comes shortly after Pete’s successful hosting stint earlier this year, has sparked a heated debate across Britain about his suitability to follow in the footsteps of television legend Paul O’Grady.

The announcement centers on Pete’s role in the show For Dogs’ Sake, which aired four episodes earlier this year on U&W. Filmed at the Dogs Trust rehoming centre in Basildon, Essex, the series showcased Wicks’ ability to connect with both animals and audiences. His empathetic approach and natural on-screen charisma reportedly impressed commissioners, earning him a second series—a move that fans have greeted with both admiration and controversy.

A source speaking to The Sun emphasized the positive reception of the first series: “The show got a great reception when it aired earlier this year. And not just because he was still basking in the afterglow of Strictly Come Dancing.” Indeed, Wicks’ crossover from reality TV to hosting has been closely watched, with viewers drawn to his mix of humor, vulnerability, and genuine compassion for the dogs featured on the programme.

Yet, the comparison to Paul O’Grady is unavoidable. O’Grady, who passed away in March 2023, was an iconic figure in British television, beloved for his long-running series For The Love of Dogs. O’Grady’s warmth, humor, and deep connection with rescue dogs set a high bar, and his death left a void that many viewers feared could not be filled. When Alison Hammond took over as host, replacing O’Grady on ITV, reactions were mixed. While some praised her charm and vivacity, critics flooded social media with complaints, suggesting she lacked the gentle gravitas of her predecessor.

Now, with Pete Wicks stepping into the spotlight with For Dogs’ Sake, comparisons have intensified. The Sun’s unnamed source noted: “Many viewers compared For Dogs’ Sake to For The Love of Dogs, and said he was a worthy successor to the late, great Paul O’Grady who hosted the ITV show.” On social media, fans have repeatedly voiced their opinions, often invoking Pete’s name when criticizing Hammond’s hosting. “You need a different host ASAP. Take a look at Pete Wicks For Dogs’ Sake. He would’ve been perfect to take over from our darling Paul #FLOD,” one user wrote on X (formerly Twitter).

The ongoing debate highlights the complex expectations placed on television hosts in Britain. While O’Grady’s legacy casts a long shadow, the public’s enthusiasm for Wicks demonstrates a growing willingness to embrace new voices—even those with a reality TV background—for primetime programming. Pete’s transition from TOWIE star and Strictly Come Dancing contestant to empathetic TV presenter reflects a trend in modern entertainment: audiences value authenticity, relatability, and a genuine emotional connection with content, especially when it involves animals.

Moreover, the success of Wicks’ first series of For Dogs’ Sake underscores his capacity to handle difficult and emotionally charged moments. In one memorable episode, Pete openly broke down when a rescue dog was diagnosed with cancer, leaving fans in tears and cementing his reputation as a host capable of conveying both sensitivity and sincerity. These qualities appear to resonate with viewers who long for hosts who can balance lighthearted moments with the gravity of rescue work.

Television insiders also note the strategic timing of Wicks’ appointment. While ITV has launched a 13th series of For The Love of Dogs with Alison Hammond at the helm, the concurrent success of For Dogs’ Sake allows producers to diversify their audience and offer alternative perspectives on animal welfare programming. Pete Wicks, as a fresh face with a pre-existing fan base from reality TV, brings both star power and credibility to the format.

Yet, the debate is far from settled. Critics argue that no reality TV star—regardless of charm or empathy—can truly replicate O’Grady’s unique style and impact. Headlines declaring, “‘He’s no Paul O’Grady—and he never will be!’” capture the tension felt by purists who view O’Grady as irreplaceable. Supporters counter that Pete’s approach is different but effective, bringing a modern and relatable energy that appeals to younger viewers and social media audiences.

Regardless of the divide, Pete Wicks’ appointment marks a significant moment in British television. His journey from reality TV “bad boy” to empathetic primetime host illustrates the evolving landscape of entertainment, where versatility and emotional authenticity are increasingly prized. As For Dogs’ Sake enters its second series, viewers will be watching closely—not just for the touching stories of rescued dogs, but also to see whether Pete Wicks can carve out a permanent place in the nation’s hearts and perhaps, in time, earn a legacy that stands proudly alongside the late Paul O’Grady.