“Wings of Desire: How Victoria’s Secret Turned Its Catwalk from Woke Joke to Sexy Spectacle After MeToo Shake-Up”

Victoria’s Secret, once the undisputed queen of the lingerie runway, faced an unprecedented crisis in recent years. After executives axed its iconic fashion show amid the MeToo movement and mounting criticism for its lack of diversity and outdated image, the brand risked fading into irrelevance. But the company didn’t just survive—it reinvented the spectacle in ways that left fans and fashion critics stunned.

Insiders reveal that Victoria’s Secret employed a series of clever, behind-the-scenes tricks to reclaim its status as the ultimate sexy fashion event. First, the brand overhauled its casting policies, bringing in models of all body types, ethnicities, and gender identities, turning the previous “exclusive” image into a celebration of inclusivity—without sacrificing sex appeal. This pivot allowed the show to feel modern, edgy, and aspirational, attracting a younger, more socially conscious audience.

Next, the production team focused on high-concept storytelling. Designers and creative directors collaborated to make each segment of the show feel like a mini theatrical performance, complete with dramatic lighting, cutting-edge choreography, and celebrity musical performances. This ensured that while the message had shifted toward inclusivity, the glamour and sexiness remained front and center.

Victoria’s Secret also leaned into digital innovation, broadcasting the revamped show through streaming platforms and social media rather than traditional TV, allowing fans to engage in real time and creating viral moments that kept the brand culturally relevant. Memorable campaigns like #VSInclusion and behind-the-scenes content featuring candid model interviews further humanized the brand, repairing its image while keeping the allure alive.

Fashion analysts note that this transformation required a delicate balancing act. “Victoria’s Secret had to acknowledge past criticisms without losing the core identity that made it iconic,” says one insider. “They managed to turn potential PR disaster into a reinvention that feels both sexy and socially aware—a feat few brands can pull off.”

The results speak for themselves. The revamped shows have drawn millions of viewers worldwide, sparked countless viral moments, and even boosted sales, proving that the brand’s gamble to evolve—and embrace the cultural moment—was a smart one. Fans on social media have praised the transformation: “Finally, Victoria’s Secret gets it! Sexy, diverse, and unapologetically bold.”

In a world where fashion brands are constantly scrutinized for inclusivity and representation, Victoria’s Secret has shown that with the right strategy, creativity, and courage, it’s possible to reclaim the spotlight without losing its signature allure. The “woke joke” narrative has been replaced with a sexy spectacle that feels both modern and aspirational, proving once again why Victoria’s Secret remains a heavyweight in the world of fashion entertainment.