With an unexpected move that left the shock both the technological and sporty worlds, Elon Musk offered the feeling of basketball Angel Reese an incredible $ 100 million to become the face of Tesla’s hiped Cybertruck. But in a turning point that no one has seen, Reese’s reaction to the offer has stunned the world and could change the face of the confirmations of celebrities forever.

The proposal came a few days after Musk made fun of X (previously Twitter) that Tesla would have collaborated with a “growing cultural icon” to reach the audience of Gen Z and Gen Alpha. Speculation was unleashed, with names such as Zendaya, Bad Bunny and even Lionel Messi who were floated. But when the announcement broke that Musk had touched Angel Reese, the fierce and not apologetic star of the Chicago sky, the jaws have dropped.

The agreement was said to include television commercials, exclusive online content, personal apparitions and even a “Reese Edition” signature of the Cybertruck with bold and personalized designs inspired by his personality and his career. Reese, whose personal brand focused on empowerment, style and authenticity, was a dream choice for the new angular direction of Tesla. But instead of celebrating the agreement, Reese threw the internet in chaos with a straightforward and not filtered response.

“I don’t need Elon Musk’s money to be what I am,” released Reese through his social media platforms. “Guido the change, not the trucks. Respectly, step.”

The reaction was instantaneous and explosive. Some praised Reese’s integrity and the refusal to “run out”, especially at a time when many young star jump in partnerships of a brand of billions of dollars. Others have questioned his decision to move away from such a huge pay day, above all given the rare crossover between high performance sports and high performance vehicles.

Within sources close to Reese they say that while admiring Tesla’s innovation, he did not feel comfortable by aligning himself with the increasingly controversial public image of Musk. “Angel has always been more money,” he observed an associate. “These were values, not a paycheck.”

On the other hand, Musk, never moved back to a public feud – warned his statement with a cryptic comment: “Your loss. Cybertuck does not implore.”

The tension between Musk and Reese immediately illuminated the media landscape. The fans have lined up, with hashtags such as #teamreese and #cyberflop that tend through the platforms. The recourse was particularly fierce by the supporters of women’s sport who praised Reese for defending themselves and gives an example for young athletes.

Reese has not yet commented further, but the professionals suggest that it is already putting other partnership offers from brands that are best aligned with its values, including fashion labels, wellness companies and social justice organizations. Tesla’s refusal may have cost them $ 100 million, but could earn it even more in long -term credibility and cultural influence.

While the dust deposits, one thing is clear: Angel Reese is not just playing the game, he is rewriting the rules.