CBS Bet Big on Bari Weiss and Erika Kirk — and Face-Planted
CBS went all in on Bari Weiss and Erika Kirk—and got a face-plant instead.
The much-hyped CBS News town hall was one of the network’s most aggressively promoted specials of the season. Weeks of teasers. Primetime promos. Social clips everywhere. And the result?
About 1.9 million viewers.
Variety called it one of the least-watched hours of broadcast television this season—a disastrous showing for a legacy network that still expects its news division to be taken seriously.
To put that number in perspective:
That same week, CBS Evening News pulled close to 4.5 million viewers.
Even a rerun of FBI cleared 3 million.
In comparison, the Weiss town hall performed like a late-night infomercial.
When a supposed marquee news event—one the network blasted across every platform—can’t compete with scripted filler, it’s a clear signal: viewers are not buying this new culture-war branding masquerading as journalism.
For advertisers, it’s the worst possible outcome:
Heavy promotion
Weak ratings
Loud backlash
That’s not a risk. That’s a warning sign.
A Brutal Look for a Once-Serious News Brand
This is especially damaging for a network that once defined broadcast journalism.
CBS News used to mean something.
Walter Cronkite.
Edward R. Murrow.
Dan Rather.
Connie Chung.
Katie Couric.
Those names stood for fact-first journalism, not ideological theater.
Putting Bari Weiss at the center of CBS News doesn’t modernize that legacy—it makes it feel like a costume the network no longer fits.
Every flop like this, especially one promoted this aggressively, chips away at whatever credibility CBS News still has with audiences who remember when the brand stood for authority rather than attention.
This wasn’t just a ratings disappointment.
It was a signal that the bet failed—and that CBS still hasn’t figured out what it wants to be in a media landscape that punishes confusion and rewards clarity.
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